iPad mini with Retina display - Tablet Perfection

Have you checked out the new iPad mini with Retina display i.e. iPad mini RD? I went to the Apple store and played around with this new Mini for about 20 minutes (time just flew). I checked out the photos, videos, music, games, web, periodicals, email and productivity apps. I have been an active iPad user since the original iPad was introduced back in 2010.

The immediate superlative that comes to mind to describe the new Mini? Amazing, Beautiful, Brilliant, Captivating, Gorgeous, Hot, Stunning... (nope, I am not talking about a Victoria's Secret supermodel) 

There is no doubt that consumers will by engrossed by the Mini for hours daily to listen to music, watch photos and videos, respond to emails, read news and eBooks, write notes and browse the web. About the only question I have is how many people will use the new Mini for creating multimedia content, and doing office work? Apple is now including iPhoto, iMovie, GarageBand, Pages, Numbers, and Keynote at no cost... to address this issue, and get more people to use the mini for productivity! 

This new iPad mini RD has everything going for it - outstanding performance (up to four times quicker), motion processing (uses movement), super-fast Wi Fi (at least twice as fast), brilliant retina display (3.1 million pixels), long battery life (10 hours), and great portability (only 0.73 pound, 0.29 inch thick). 

There's nothing out there that competes with the iPad mini RD at this time in this form factor... Bravo Apple iPad team for creating this 'small wonder'. The iPad mini RD has indeed raised the bar for all tablets. Is it going to be an iPad Christmas? 

How would Microsoft, Amazon.com, Google, Samsung, HP, Lenovo, Sony and major tablet makers respond?

Apple Innovation Strategy - Learn how Apple innovates. Free download here

Download Apple's Innovation Strategy - Learn How Apple Innovates

Apple's Innovation Strategy - Learn How Apple Innovates

Business Innovation eBook and Report
Deployed by 1,000+ innovators worldwide!

How did Apple, the #1 innovative company in the world, innovate and create game-changing innovations such as the iPod, iTunes, iPhone, iPad and more? What is Apple's secret recipe for innovation success?

What is Apple's Innovation Strategy and Innovation Process? Download these Apple Innovation insights, case study and report, and innovate like Apple... and think like Steve Jobs, the top innovator and CEO of Apple (until 2011).

"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will." —
Steve Jobs, Apple CEO, Co-Founder and Chairman (1955-2011)

Apple innovates through:

• Creativity and Innovation

• Innovation Process

• Innovation in Products

• Innovation in Business Model

• Innovation in Customer Experience

• Innovation and Leadership

• Steve Jobs Vision

This Apple Innovation Strategy ebook provides insights, strategy, best practices, process, facts and much more...

Apple's Innovation Strategy was revised in April 2011 with latest information on the iPad, iPhone 4, Steve Jobs interview and much more!

Apple built an Innovation Factory – one that harnesses unbridled creativity from its people, stimulating bold & enterprising new ideas, and launching successful, profitable new innovations... time and again! Apple leverages its diverse ecosystem of employees, customers, suppliers, partners & global networks, proven innovation process, and a winning culture that doesn't accept second place - to seize the new opportunities in the marketplace and grow its business... exponentially…

How did Apple do it?

• Increase revenue more than 1,200% since 2000

• Increase net profit more than 3,000% since 2000

• Increase market cap more than thirty five times to over $300 billion and counting…

Apple Innovation Strategy eBook details invaluable tools to unlock:

Creativity => Ideas => Innovations => Success => Profits

Who should download?

If you are a product manager, marketer, product marketer, sales operations manager, sales director, sales consultant, business consultant, product designer, brand manager, marketing manager, VP of products, VP of marketing, VP of technology, research & development director, product director, marketing manager, marketing consultant, brand consultant, innovation consultant, chief innovation officer, design engineer, business school professor, business school student, consultant, trainer, management consultant or entrepreneur - this definitive guide is for you! If you are one of the key executives of the company or the CEO, buy this guide for your company!

Download Apple's Innovation Strategy eBook for Free here

Apple's Innovation Strategy is authored by Sanjay Dalal, founder / CEO of oGoing, nation's leading small business social network. Connect with Sanjay

Apple Innovation Strategy - Learn How Apple Innovates

Apple's Innovation Strategy - Learn How Apple Innovates
Business Innovation eBook and Report
Deployed by 1,000+ innovators worldwide!

How does Apple, the #1 innovative company in the world, innovate and create game-changing innovations such as the iPod, iTunes, iPhone, iPad and more? What is Apple's secret recipe for innovation success?

What is Apple's Innovation Strategy and Innovation Process? Download these Apple Innovation insights, case study and report, and innovate like Apple... and think like Steve Jobs, the top innovator and CEO of Apple.

"There's an old Wayne Gretzky quote
that I love. 'I skate to where the puck
is going to be, not where it has been.'
And we've always tried to do that at
Apple. Since the very very beginning.
And we always will." 
- Steve Jobs, Apple CEO, Co-Founder and Chairman (1955-2011)

Download Apple's Innovation Strategy today

11 Apple Innovation Ideas for Change

11 Innovation Ideas To Change Apple

"The most important thing to Apple is to make the best products in the world that enrich customers’ lives. That’s our high-order bid. That means that we aren’t interested in revenue for revenue’s sake. We could put the Apple brand on a lot of things and sell a lot more stuff, but that’s not what we’re here for. We want to make only the best products." Apple CEO Tim Cook (during the Apple earnings call on January 23, 2013)

Apple (NASDAQ: AAPL) is one of the top 20 innovators of the Innovation Index. 

Apple stock got hammered after the earnings, and many analysts are predicting rough seas in the quarter ahead. Some are even questioning CEO Tim Cook's vision and strategy. ( Check my earlier article: Why is Apple getting killed? )

Here are my 11 Innovation Ideas that could Change Apple:

1. Real new innovations - Apple needs to go back to the drawing board and create breakthrough products. Not just basic product refreshes, and adding couple of minor features here and there. Something original. Something Big like the original Macintosh, the iMac, iPod, iPhone and iPad! Something that is an industry first! Real new innovations will drive new business for Apple.

2. One new product each quarter - this is key to getting the excitement going and get people going back to Apple stores. This is also important to keep the competition in check. Apple has to shorten the product refresh cycles and provide new products in consumers hands every quarter. These could be a new iPad, a new iPhone, a new iMac, a new MacBook .... something new which is substantial. Today's consumers want new technology every quarter, and don't want to wait a whole year for a refresh.

3. Smartphones for all - all meaning for all hands and of all sizes... 3.5, 4, 4.5, 5, 5.5 inch - both length and width! Apple needs to do this fast. Take a look at Samsung. One of the key reasons it is winning is because they introduced cool smartphones of all sizes. Every month that Apple doesn't provide bigger smartphones is lost opportunity, lost revenue, and perhaps lost customer for life. It's quite simple! Make bigger smartphones, and stop the bleeding. Apple did this with the iPod already when it made different types of iPods. Why can't they do this with the iPhone?

4. Pre-Announcements - Apple needs to begin pre-announcing products or at least begin sharing what's coming up in the pipeline openly. Not all consumers want the latest products, and hence pre-announcements won't stall the sales. Pre-announcements only keep the buzz going, and get people flocking back to the stores.

5. Apple TV ads - Why stop showing the ads? Only ad we recently see is the iPhone ad. What happened to the Mac vs PC ads and the Mac guy? Apple needs more ads and should take its marketing into overdrive mode. Samsung has been killing Apple with an advertising juggernaut. Apple used to do the same to the PC. Apple needs to build a new ad machine and really go after the competition.

6. China market - enough said! China mobile partnership will be a great start. Sooner Apple sets base in China and begins expanding R&D and operations, better the market share growth in China! China market can and will open up new opportunities for the next five years. Further, the knowledge gained from marketing and selling to the Chinese consumer will be instrumental for all emerging markets.

7. Teenagers market - Is Apple losing a grip on this market? More teenagers are walking around nowadays with Androids. They used to die by Apple products earlier. Now, Apple seems to have lost the edge here, thanks in large part to the Samsung marketing machine. This is Apple's market to lose. Can they afford to?

8. Corporate market - Where is Apple's corporate channel strategy? There is so much money to be made by selling to big companies all the Macbooks, iPads, iMacs, support subscriptions, and much more. When will Apple embrace the corporations with open arms, and really go after them? 

9. Colleges market - Just like teenagers, college students, teachers and administrators have been in awe with Apple for many years. However, is there an opening made by Google with the Chromebooks and Android tablets, and Microsoft with Windows 8 and Surface? Apple needs to become more aggressive here.

10. Smart TV anyone - Is 2013 the year that Apple finally rolls out the much anticipated Smart TV? What would Apple call this new TV? The name "iTV" is taken already. How about just "Next TV" or "TV Plus"? This is the blockbuster innovation everyone is looking out for. Will this change the way we watch TV?

11. X-Factor - Apple users. How can Apple woo and wow them again and again? Is Apple reaching out to their users? What stories is Apple sharing about them? Can Apple promote their customers more so? Can Apple create and participate in local community events, and really get involved with their customers?  

These are just my thoughts and ideas on changing Apple. What are yours? 

Download my Apple's Innovation Strategy eBook about how Steve Jobs and Apple team made Apple the #1 Innovator ...It's used by over 1,000 innovators worldwide. You will enjoy it! Go here
  
I am the founder and CEO of oGoing, the next social network for small business. It's a social network for promoting your small business, connecting with thousands of entrepreneurs, owners and professionals, and growing your business.The best part: It's free to join, connect, network, share, promote, and grow! I look forward to seeing you online on oGoing. Get Going! Join now

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