Nine Days to Apple iPhone Launch - June 29 Liftoff

Apple® announced that Apple iPhone™ users will be able to enjoy YouTube’s originally-created content on their iPhones when they begin shipping on June 29. A new Apple-designed application on iPhone will wirelessly stream YouTube’s content to iPhone over Wi-Fi or EDGE networks and play it on iPhone’s stunning 3.5 inch display.

“iPhone delivers the best YouTube mobile experience by far,” said Steve Jobs, Apple’s CEO. “Now users can enjoy YouTube wherever they are—on their iPhone, on their Mac or on a widescreen TV in their living room with Apple TV.”

To achieve higher video quality and longer battery life on mobile devices, YouTube has begun encoding their videos in the advanced H.264 format, and iPhone will be the first mobile device to use the H.264-encoded videos. Over 10,000 videos will be available on June 29, and YouTube will be adding more each week until their full catalog of videos is available in the H.264 format this fall.

The combination of H.264-encoded videos plus iPhone’s built-in Wi-Fi networking, stunning 3.5 inch display, and custom YouTube application with its multi-touch user interface results in the best YouTube experience on any mobile device.

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Bottomline:

Just when we thought we had seen the last of the "nine days to launch" Apple iPhone's innovations, Apple iPhone once again steals the limelight, and creates a mobile industry first: iPhone becomes the first mobile device to use H.264-encoded videos with a built-in ability to browse 10,000 videos on demand from YouTube. Wow!! Google Inc. (NASDAQ: GOOG) leads the market with the YouTube on demand web video service; Google and Apple have now joined hands to offer YouTube over the iPhone. There are tens of millions of YouTube downloads daily; now there will be hordes of iPhone users browsing YouTube video clips daily. YouTube is already viral; now, iPhone can become viral based on the viral appeal of YouTube. Can one find a better match than this? Not in the current market. The numbers are mind boggling: 19 million consumers have shown interest in purchasing the new iPhone, and with YouTube coming on board, the numbers can only become real. One thing is certain: Steve Jobs and Apple are playing all the right cards to make the iPhone a must have, gotta have, to die for mobile phone that will provide the best internet, video and music experience. And oh, it's a pretty good phone too.

Apple Inc. (NASDAQ: AAPL) is one of the top 20 innovators of The Innovation Index, and is the number one innovator for 2007 from among the Top 50 Innovative Companies in the world as per BusinessWeek.

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